Where Louisiana's handyman businesses are
The largest concentrations of handyman businesses in our Louisiana data are in New Orleans, Shreveport, Baton Rouge, Lafayette, Slidell, Hammond, New Iberia and Metairie. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in New Orleans.
The map pack in Louisiana
The map pack is a three-slot race, and in Louisiana it is won by review count and recency far more than by rating: 68.2% of Louisiana handyman businesses are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 4 reviews and the 90th is 16. Those are the numbers to plan around, not the median.
The website gap in Louisiana
67.4% of Louisiana handyman businesses list no website on their Google profile, more than the national 48.4%. Nationally, handyman businesses with a website have a median of 7 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Louisiana
- Put up a real website if you are in the 67.4% without one. Service pages, city pages for New Orleans, Shreveport, Baton Rouge, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 1-review shop past the Louisiana 75th percentile (4) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Louisiana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 1 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.