Facebook and Instagram ads for a handyman business
Nobody opens Instagram thinking about a sagging gate. Meta ads here create the job rather than catch it, so the creative does the work. Before and after photos off your own phone beat anything designed: a ceiling patched, a rotted door frame replaced, a railing made solid.
Budget $15 to $25 a day inside a 10 to 15 mile radius, homeowners 35 and up. Expect $8 to $25 per lead, which looks better than search until you notice half are not ready this week. That is normal. Offers that win carry a number: a half day of repairs at a flat rate, a trim and gutter punch list before the holidays.
The common mistake is lead forms with no phone follow-up, because a Meta lead goes cold in under an hour. After two weeks, working means 20 to 60 leads, a cost per booked job you can live with, and a retargeting audience big enough to run cheap reminders against all winter.