Email and SMS campaigns for a handyman business
Your cheapest jobs are the ones you already earned. A homeowner who liked the work will hire you again, often for something bigger, and it costs a text to remind them. Most handyman businesses never do it, because the customer list lives in a phone, a notebook and an invoicing app at the same time.
The first job is the list. Pull every past customer into one place with the town, the job and the date. Then send something worth reading four to eight times a year: a spring exterior punch list, a railing and lighting reminder before holiday guests arrive, a January note when your calendar is thin. Plain text from you, not a newsletter.
The mistake is discounting to everybody. A reminder beats a coupon here, because the customer was never waiting on a price. Two weeks in, working looks like a clean list, two campaigns sent, and jobs from people who forgot your number was in their phone.