Analytics and reporting for a handyman business
Most handyman owners can name what they spend and not what they got. Calls arrive on a cell phone, jobs get written on a clipboard, and by the time the month closes nobody can say whether the ads, the profile or a neighbor booked the work. So the budget moves on a hunch.
The fix is small. A tracking number on each channel, a two-second question at the start of every call, and one sheet tying calls to booked jobs and dollars. That gives you the four numbers that matter: calls by channel, cost per call, booking rate, cost per booked job. Against a $275 ticket you want that last one under about $90.
The mistake is measuring leads instead of jobs. Two weeks in, working means you can point at a channel and say what it cost and what it produced, and hold your own listing against the benchmark report instead of against the loudest guy at the supply house.