Missed-call text-back for a handyman business
You are on a ladder with a drill in one hand. The phone rings. You do not answer, and by lunch that homeowner has booked whoever picked up. This is the defining leak in a one-truck repair business, and it costs more than any advertising decision you will make this year.
Put a number on it. Fifty calls a month, a $275 average job, a third unanswered, half of the ones you reach turning into work, and roughly $2,400 a month walks away. Run your own figures on the missed-call calculator, then check the honest version: pull last month's phone log and count inbound calls under fifteen seconds.
The fix is an automatic text inside sixty seconds that uses your name, asks what needs fixing, and requests a photo. It moves the conversation to text, which you can answer between screws. The mistake is a text that only apologizes. Two weeks in, working means a third to a half of missed calls turning into live conversations.